Staples Center Will Be Renamed to Arena

by Publisher CoachellaValley | November 17, 2021 12:22 am

BREAKING NEWS: Goodbye, Staples Center. Hello, Arena?

One of the most iconic arenas in America is getting a name change.

Staples to become Arena

Staples Center, home to everything from Lakers championship games to the memorials for Michael Jackson and Kobe Bryant, is changing its name to Arena.

What do you think about the name change? We are curious to hear your thoughts..?

Los Angeles, November 17, 2021 — Today, the world’s fastest-growing cryptocurrency platform, and AEG, the world’s leading sports and live entertainment company, have launched a historic, 20-year naming rights agreement that will rename the AEG-owned and operated STAPLES Center, one of the most iconic and globally recognized sports and entertainment arenas in the world.

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Effective December 25, the multi-purpose arena, which hosts hundreds of annual marquee events and serves as the official home of the NBA’s Los Angeles Lakers and LA Clippers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks, will be known as Arena.

This agreement also makes an official cryptocurrency platform partner of the Los Angeles Lakers and the LA Kings.

To kick off the partnership, AEG and will unveil the new logo and other branding assets including internal arena signage of the newly named Arena on Christmas Day, when the Los Angeles Lakers host the Brooklyn Nets. All of the venue’s external signage will be replaced by June 2022.

Since opening its doors in 1999, the iconic arena, located in downtown Los Angeles, has served as the backdrop to some of the most memorable and prolific sports and live entertainment moments and events to have taken place in the last 20 years and together, through this partnership, AEG and will help shape the next 20.

Each year, the world-class venue hosts over 240 major high-profile events of national and international distinction and over 4 million guests with events ranging from professional sports, concerts, family and award shows, boxing and special events, including the GRAMMY Awards, NBA All-Star Games and NHL All-Star Games among others.

It has also hosted some of the biggest headlining names and shows in music and live entertainment performing in concert and during 19 of the last 21 GRAMMY Awards shows.

This partnership, brokered by AEG Global Partnerships, places the brand at the center of some of the biggest and most important sports and live entertainment moments set to take place over the course of the next two decades. It also underscores the rapidly growing influence and widespread adoption of’s cryptocurrency platform and NFT marketplace worldwide.

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